Gannett sues Google, alleges online ad monopoly
NEW YORK - Gannett, the largest US newspaper chain and publisher of USA Today, on Tuesday sued Google for trying to corner the market for online advertising by monopolising ad technology.
Gannett said this leaves Google with “exorbitant monopoly profits”, and “dramatically less revenue” for publishers and its ad technology rivals. On June 14, the European Union brought a similar lawsuit, and said Google might have to sell some of its ad technology.Another group of states led by Texas is also suing.
Advertising lets Google offer many services for free, including e-mail, Android and much of its YouTube video platform.Like many newspaper publishers, McLean, Virginia-based Gannett has struggled with falling ad revenue as an estimated 86 per cent of Americans now get news online.
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