In the case of the referendum, there are wider responses at work than an emotional representation of the facts of Indigenous disadvantage.
Add articles to your saved list and come back to them any time.True to her profession, Dee Madigan predicts that the new Yes campaign advertisement will swing votes in favour of a Yes vote . Madigan points out that voters make decisions based on their emotions, and this is a believable assertion.
However, in the case of the referendum, there are wider responses at work than an emotional representation of the facts of Indigenous disadvantage. As has been commented, there are existing deep-seated negative attitudes towards Indigenous people which are racially based, meaning that some voters would always object to any suggested positive assistance.
In addition, the No campaign has stoked fear about the real motives of the Voice and how the Voice would be structured and implemented, not to mention Coalition voters who dislike Anthony Albanese on principle. Madigan is hopeful that those viewing the new advertisement will reverse their thinking as emotional empathy takes over. Many who appear to have already made up their minds are operating on other emotional responses and will have no feeling for the plea of “will I be heard?”As a psychologist not so long ago, I researched strategies that might facilitate attitudinal openness and change, particularly in the areas of multiculturalism and racism.
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