Love her or loathe her, Barbie has been transformed again, this time into a version for children as young as 3.
Gone is the contentious hourglass figure for My First Barbie, which launched Thursday ahead of July's live-action film about the icon starring Margot Robbie and Ryan Gosling.
Her fashion is more kid-like, with playful heart, star and flower designs on jammies and flouncy preschool-friendly dresses and swim gear. Her accessories are larger for littler hands, and her hair is extra long for easier brushing. “We talk to parents and kids almost 365 days a year,” she said. “We started hearing a theme around younger kids wanting to play with Barbie. Parents were concerned that their children at the preschool age didn't have the fine motor skills to have a positive play experience with our traditional fashion doll.”Critics of 63-year-old Barbie, intended to symbolize a girl in her late teens, have long cited her dimensions as promoting unattainable, sexualized body standards for girls.
“If we're going to think about Mattel guiding our choices then we have already kind of limited them,” she said.
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