EDMONTON — The new owner of the Edmonton Elks wouldn't say whether the CFL team is in line for a rebranding, but he said the classic 'Double E' logo will be more prevalent in the future.
EDMONTON — The new owner of the Edmonton Elks wouldn't say whether the CFL team is in line for a rebranding, but he said the classic"Double E" logo will be more prevalent in the future.
Thompson referred to the club both as the Elks and by its old nickname of"Eskimos" at times throughout the media availability. Asked whether the team would consider reverting the name change, Thompson said"that's not a question for today" before saying the team will be focusing in the future"on Double E."
Thompson, the former owner of Thompson Brothers Construction, says he is a lifelong fan of the club and wants to return it to its winning ways.
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