New documentary explores how one Ontario man started a patriotic ketchup war Ontario Film
made by an Orillia man named Brian Fernandez that praised French's unexpectedly took off. Shared over a quarter of a million times, Fernandez detailed how Heinz left Canadians out of work, voicing his support for French's instead in the post.Loblaws reversing a decision
to stop carrying French's due to backlash - led to a wave of free publicity for the brand shortly after. French's ketchup, which was previously almost unheard of, quickly started outselling Heinz's ketchup 3 to 1. Six years after pulling their operations out of Leamington, Heinz backtracked and announced they would be reopening their Canadian operations, but at that point they had already lost 50 per cent of the market share to French's..
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