Netflix's plan to maintain subscriber growth after two quarters of blockbuster increases will be in focus when it reports earnings on Thursday, with some analysts warning that gains from a crackdown on password sharing are set to ease.
FILE PHOTO: A woman stands next to a logo of Netflix during an event in Mumbai, India, February 29, 2024. REUTERS/Francis Mascarenhas/File PhotoNetflix's plan to maintain subscriber growth after two quarters of blockbuster increases will be in focus when it reports earnings on Thursday, with some analysts warning that gains from a crackdown on password sharing are set to ease.
Netflix originals including"Fool Me Once" and"Griselda" were among the top U.S. streaming programs through January and February, with licensed content such as"Grey's Anatomy" also among the most streamed, according to data from Nielsen.Implemented globally in May last year, the success of Netflix's password-sharing crackdown has prompted similar moves by streaming rivals such as Walt Disney and helped its share price rise by about a third in 2024.
Analysts expect the adoption of the ad-supported plan, which costs $6.99 per month in the U.S., to grow this year after Netflix recently raised the prices of its commercial-free plans. Analysts said that the company's flat spending on content has helped it attract subscribers at a time when rivals are pulling back investments in a bid to make their streaming services profitable.
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