Signups for Netflix in the United States remain elevated despite a fall from June's record high after the video-streaming pioneer's crackdown on shared passwords came into effect in May, according to data from research firm Antenna. 'Love is sharing a password,' Netflix had posted on X - then known as Twitter - in 2017, but its global crackdown on password-sharing...
Signups for Netflix in the United States remain elevated despite a fall from June's record high after the video-streaming pioneer's crackdown on shared passwords came into effect in May, according to data from research firm Antenna.
Attracting new subscribers and retaining old ones has become a tough task in the last few years as customers now have a surfeit of options - Walt Disney's streaming service, Amazon.com's Amazon Prime Video and Warner Bros Discovery's Max, among others.Wall Street had raised concerns that password-sharing could mute subscriber growth. However, Netflix's crackdown managed to reinvigorate its user additions.
Netflix had said last year it was going to limit account-sharing and was testing various approaches in some markets.
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Netflix signups remain high, fueled by password-sharing crackdownSignups for Netflix in the United States remain elevated despite a fall from June's record high after the video-streaming pioneer's crackdown on shared passwords came into effect in May, according to data from research firm Antenna.'Love is sharing a password,' Netflix had posted on X - then known as Twit
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