Negative SEO: How black hat marketers abuse Google's rules vs toxic backlinks

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Negative SEO: How black hat marketers abuse Google's rules vs toxic backlinks
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Despite Google's efforts to fight manipulative schemes, wily black hat SEO operators are making themselves relevant by using the same unethical techniques to sabotage in behalf of clients.

MANILA, Philippines – When online, you’ve probably encountered text or images on web pages which allow you to navigate to other web pages. They’re called hyperlinks.

Among digital marketing professionals who practice search engine optimization , these are called backlinks. And they are worth their weight in gold.

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