It was a transitional Olympics for NBC as people change their viewing habits. NBC's prime-time audience on many nights was half what it was in Rio de Janeiro five years ago. But more people are streaming the Games and following highlight clips.
Cable ratings rose. NBC had its Olympics website and the Peacock streaming service — the latter for the first time.
A study from the 2018 Winter Games found that one-sixth of the Olympics content consumed by Americans was streamed on devices, and that percentage was likely larger in Tokyo, Billings said. In China, 40% of consumption four years ago was on devices. NBC Universal said it now has 52 million people signed up for Peacock, exceeding its expectations. The coming months will see if some of the new customers stay. Billings said NBC needed to do a better job making Peacock a central gathering place for the Games.
Bevacqua conceded the need to improve the navigation experience. “I think we’ve done a better job since the Games started,” he said. “We’ve responded to that.”
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why the Tokyo Games didn't deliver a ratings win for NBCNBC Sports chief Pete Bevacqua says parent Comcast achieved its goal of boosting its Peacock platform with the Olympics despite 'curveballs.'
Read more »
'Ultimate Slip 'N Slide' is no more: NBC cancels show two months after giardia halted productionNBC has abandoned plans for its summer game show 'The Ultimate Slip 'N Slide.' According to one report, 40 crew members had been stricken in what one source termed an 'explosive diarrhea' outbreak in June. NBC did not confirm those numbers.
Read more »
‘Ultimate Slip N’ Slide Dumped at NBC Following Giardia OutbreakThe competition series hosted by Bobby Moynihan and Ron Funches was picked up straight to series in May and set for the prime post-Olympics time slot.
Read more »
‘Ultimate Slip ‘N’ Slide’ Not Moving Forward at NBC After Giardia Outbreak“Ultimate Slip ‘N’ Slide” is officially being flushed from the NBC schedule. The reality competition series paused production back in June following an outbreak of giardia o…
Read more »
Herbert Schlosser, Longtime NBC Exec Behind ‘Saturday Night Live,’ Dies at 95Schlosser wrote a memo in 1975 proposing a new variety show to be televised from NBC's Rockefeller Center with a different host each week.
Read more »
NBC Threatens To Fire ‘The Voice’ Coaches If They Don’t Take A Pay Cut?Were judges on The Voice forced to take a pay cut? Twelve months ago, Gossip Cop confronted a story about Blake Shelton, Kelly Clarkson, and John Legend
Read more »