The NBA unveiled a reimagined app on Tuesday, with the league saying it will help bring fans closer to the game by offering better streaming options and access to more highlights as close to real-time as possible.
The app is more than two years in the making, with plans for the project starting in earnest about a month before the NBA’s pandemic shutdown in March 2020. It uses artificial intelligence to give fans the sort of content they would want, whether watching a game from inside an NBA arena or anywhere else.
The price of League Pass has also been slashed, down to $99.99 and $129.99 for the full season depending on level of package purchased. It’s also now available as a monthly subscription. The app has new ways for fans to see stats and highlights, tapping into all corners of the content ecosystem — taking some of what is provided by broadcasters, content creators, teams, players, even fans, and packaging it for app users quickly. It also showcases the rapid movement toward vertical video, like what’s on Instagram and TikTok.Sign up for our newsletter to get breaking news and daily digests sent to your email.