'This is not simply a company renaming itself, but doing the same thing,” Musk said.
The move to rebrand Twitter into X has brought attention back to the social platform, though that’s unlikely to offset the potential billions of dollars in lost brand value, according to media experts and analysts.
Musk has talked about modelling X on WeChat, the Tencent Holdings Ltd super-app used by the majority of Chinese for everything from payments to messaging, along with online financial services such as consumer loans. It’s unclear what the billionaire intends for X specifically. – Bloomberg
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