Musicians reconsider value of touring as competition soars, prices surge
Concertgoers are rushing back to shows and more musicians are on the road than venues can schedule. At first glance, it might seem like the live music scene is booming for everyone.With almost three years of postponed shows backed up and many musicians promoting pandemic-era albums, Jones says the market is flooded with “a ton of options” for ticket buyer.
“Two days later Willie Stratton was playing. Who are you going to spend your money on? You’re going to go see the artists you might never see again.” “It’s kind of a Wild West,” said Sarah Fenton of Watchdog Management, which represents Mother Mother and Peach Pit. Adding to the precariousness is the rising cost of necessities, which leaves less money for entertainment, he said.
Edmonton-raised Cadence Weapon predicted on Twitter that “small to mid-sized ‘get in the van’ music tours will become a thing of the past” because margins are too thin, while Montreal singer-songwriter Tess Roby said she can’t see herself touring in the foreseeable future.
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