Giles Turrell is to become chief executive of two floral suppliers whose customers include Tesco and M&S, Sky News learns.
It means that Mr Turrell is no longer a contender to replace Gavin Darby as chief executive of Premier Foods, the maker of Mr Kipling and Bisto gravy.
Since stepping down as Weetabix's chief executive, he has explored a number of private equity-backed deals, including spearheading an attempt by Goldman Sachs last year to buy Andrex and Kleenex. Earlier this year, Premier Foods announced that it was launching a review of its strategic options aimed at unlocking value for shareholders.
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