With more than half of people now gamers, film and TV versions of their favourites can get the kind of high scores others can only dream of
Grand Theft Auto 5hitting that mark in just three days – the transition of titles to TV and film has, for the most part, been commercially underwhelming.
We are now, for the first time, in an era where gaming nostalgia comes into play. Parents and kids alike have played Pokémon or Dungeons & Dragons. And they’re all excited“Video game intellectual property has flown under the radar as far as the mass market is concerned,” says Sir Ian Livingstone, a co-founder of Games Workshop and creator of multimedia phenomenon Warhammer, which in December.
And the industry is a juggernaut: according to research firm Omdia, it will be worth $215bn a year by 2027, overtaking the global pay-TV sector and well ahead of the Netflix-led subscription streaming industry .Once viewed as the preserve of teenage boys in their bedrooms, gaming has become a mainstream phenomenon as digital media – from Instagram and TikTok to Fortnite and social games on mobiles – became part of everyday life.
More than 60% of people aged 16 and over who are online play games at least once a month, and this rises to about 85% of 18- to 24-year-old cinemagoers. Many successful gaming franchises are now old enough to have multigenerational appeal. “More than half of people are now gamers,” says Karol Severin, co-founder of research company Midia. “One of the reasons adaptations do so well is that we are now, for the first time, in an era where gaming nostalgia comes into play. Parents would once be introducing the kids to stamp collecting; now parents and kids alike have played
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