'More stuff means less happiness': Twitter's former board chair Patrick Pichette strives for a simpler life

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'More stuff means less happiness': Twitter's former board chair Patrick Pichette strives for a simpler life
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One of the most influential figures in the Canadian technology industry is not widely known to the broader public. Find out more.

“Someone in the audience asked, ‘Well, where is all that money?’ And Patrick says, ‘It’s in my backpack,’” Bock said. “Eventually the gift shop for visitors sold an orange backpack called ‘The Patrick,’” he added. “After he left, they still sold it for a while.”

“I would love to keep going, but we have to go back,” he had told her. There were just too many people counting on him. Ultimately he could not find an argument that could convince himself, or Tamar. He quit, and wrote that life is “wonderful” but nonetheless a series of trade offs between business and family.Pichette became independent board chair of Twitter in June 2020. “By design, Twitter is dramatically simple,” Pichette said.

Musk fired the entire board after he took control in October 2022, including Pichette. When asked whether Musk was going to be able to forward the aims of the board, Pichette said, “Not at all, but my hands were tied.”Twitter is now run solely by Musk. “It’s his asset,” said Pichette.

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