Monaco might not deliver the most scintillating racing on the Formula One calendar but no sporting event can top Monte Carlo when it comes to the glitz and glamour that is an irresistible magnet for the rich and powerful on Grand Prix weekend.Yet there is a buzz this season that Monaco could be in for som
Monaco might not deliver the most scintillating racing on the Formula One calendar but no sporting event can top Monte Carlo when it comes to the glitz and glamour that is an irresistible magnet for the rich and powerful on Grand Prix weekend.
But whatever Las Vegas offers on and off the track it is going to take something special to knock Monaco off its pedestal as Formula One's crown jewel. "You can keep asking that question for another 10 minutes and the answer would still be no, never," said Coulthard."You can't buy history and it is special because it is difficult."With the restraints of COVID-19 and the 2008 global recession having faded, it is once again commonplace for executives to be spotted enjoying a jet set week of high-octane fun.
Each Formula One stop rolls out the red carpet for its corporate guests but Monaco is in a different league. PokerStars, the world's largest online poker site and a Red Bull sponsor, is hedging its bets and going all in on both Monaco and Las Vegas, although Sin City will provide some unique activation opportunities, says company chief commercial officer Kevin Harrington.
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