Singer-songwriter Moira dela Torre returns with her highly anticipated album, 'I'm Okay,' showcasing themes of resilience and self-discovery through heartfelt tracks. A unique promotional campaign brought the album to the silver screen with a cinematic trailer played before select films during the Metro Manila Film Festival.
MOIRA de la Torre has captivated listeners with the release of her new album, ' I'm Okay . 'After two and a half years of meticulous work, this project marks the beloved singer-songwriter's long-awaited return to the music scene. Featuring 12 tracks — eight in English and four in Tagalog — the album showcases a rich tapestry of emotions, highlighting themes of resilience and self-discovery.
The album's title track, 'I'm Okay,' speaks to the struggle of pushing through tough times — something almost everyone can relate to. It's a heartfelt reminder that even in life's hardest moments, we're never truly alone, because connections can be found or made through shared challenges.To celebrate the release of I'm Okay, fans were greeted with an innovative campaign that brought her music to the silver screen — a cinematic trailer for the album before the start of select films during the 2024 Metro Manila Film Festival (MMFF). These trailers were played in select movie theaters across the metro, including Glorietta 4, Market Market and TriNoma.The trailer, which ran until Dec. 31, offered a powerful glimpse into the album's emotional depth. It also marked the first time a Filipino artist's work is promoted in this unique manner. It reimagined how fans experience music, transforming movie theaters into immersive spaces for both sound and storytelling.The album offers listeners an intimate experience, exploring themes of emotional reckoning, growth, and healing through tracks like 'Under The Bathroom Sink,' 'Ghosts,' 'Bandaid,' and 'Dinggin.'Described by de la Torre as a labor of love, I'm Okay was inspired by seasons of unexpected turns and profound reflections. Each of the 12 tracks delivers an authentic and heartfelt journey.Through her latest album and its groundbreaking promotional campaign, de la Torre continues to push artistic boundaries, offering a whole new experience that redefines music and how it connects with audience
MOIRA DELA TORRE I'm OKAY ALBUM RELEASE MUSIC FILM FESTIVAL
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