You can see why he's annoyed...
The four-time Olympic champion is unhappy with banners that have appeared on London buses advertising Diamond Mist menthol e-Liquid.Sir Mo tweeted: ‘You may have seen this ad & think it’s me!! I can assure you that I have NOT endorsed this product or company!!!! We’re looking into it.’Sir Mo’s representatives added they were considering legal action because vaping went against what the athlete stood for.
The long distance runner promotes healthy living and has his own range of health and fitness products. Sir Mo’s agent Jo Livingston said: ‘I can confirm that Sir Mo Farah has no relationship with this company and has absolutely not endorsed this product.’
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