The Metro Manila Film Festival (MMFF) has extended the theatrical run of its official entries to January 14th in select cinemas due to public demand. The festival, which opened on December 25th and was initially scheduled to end on January 7th, aims to promote Philippine cinema and support various beneficiaries in the film industry.
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A day before the Filipino movie festival ends, organizers announced that the theatrical run of the official entries has been extended to January 14 in select cinemas. The MMFF officially opened last December 25 in theaters nationwide and was set to run until January 7 . “We, at the MMFF, are overwhelmed with the continued support of the public for the festival’s 50th edition,” said Atty. Don Artes, the Metropolitan Manila Development Authority chairman and concurrent MMFF overall chairman, in a statement on Monday, January 6.
“Due to public clamor, we have decided to extend the theatrical run of the MMFF movies to further showcase the locally produced films that are truly impressive and artistically excellent.” The proceeds of the festival — which aims to promote Philippine cinema — goes to several beneficiaries in the film industry, including the Movie Workers Welfare Foundation , the Film Academy of the Philippines, the Motion Picture Anti-Film Piracy Council, the Optical Media Board, and the Film Development Council of the Philippines .
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