2025 beauty trends embrace simplicity and natural beauty, shifting away from bold, dramatic looks. Expect to see skin-focused makeup, light textures, and subtle enhancements.
The new year ushers in a refreshing era for beauty, where simplicity takes center stage, steering makeup trends toward understated elegance and natural allure. In stark contrast to the bold and dramatic looks of recent years — defined by overdone eyebrows and thick, voluminous lashes — 2025 celebrates the beauty of minimalism.
Professional makeup artist Yra Mantaring, known for her expertise in editorial and campaign shoots, predicts a collective embrace of fresh-faced aesthetics, encouraging beauty enthusiasts to explore products that prioritize skin health and radiance. The rise of skincare-infused formulas such as skin tints, complexion drops, and multitasking blush-lip treatments signifies a shift in consumer preferences toward a healthier, more authentic approach to makeup. Flushed cheeks and feathery lashes symbolize this pared-down movement. Heavy strip lashes are being replaced by lighter, wispy styles that subtly enhance the eyes without overwhelming them. This effortless look is achievable through lengthening mascaras and individual false lashes, which complement the trend of relaxed, undone brows. In terms of base makeup, light and healthy-looking appearance is here to stay. The new year is all about enhancing one's natural skin rather than covering it up with layers of products. Tints and balms marketed by Filipino brands this 2024 will continue in the following year as many consumers love to step out for the day with a fresh demeanor. Mantaring, an alumna of the Fashion Design and Merchandising (FDM) program of the De La Salle-College of Saint Benilde (DLS-CSB), shares some tips on how to pull off a fresh face. These include the regimen of prepping and hydrating before adding base products, as well as the use of a lightweight, sheer foundation, tint, balm, or tinted moisturizer to even out the skin tone. It is likewise recommended to apply minimal concealer or color corrector only when necessary
Minimalism Natural Beauty Skincare Makeup Fresh-Faced Aesthetic Makeup Trends
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