Exclusive: Supermarket giant Woolworths has resurrected the fallen rapid grocery retailer Milkrun, relaunching its Metro60 service with the start-up’s blue branding, name and customer list on Thursday.
Supermarket giant Woolworths has resurrected the fallen rapid grocery retailer Milkrun, relaunching its Metro60 service with the start-up’s blue branding, name and customer list on Thursday.
Milkrun built throngs of devoted customers with its ultra-fast deliveries and reasonable pricing over the past two years before failing to secure more funding andbacked with more than $100 million in venture capital funding collectively, came to symbolise the boom and bust of a start-up bubble fuelled by low-interest rates and lockdowns.in partnership with Uber called Metro60, which delivered groceries within an hour. It will now go by “Milkrun powered by Metro”.
Woolworths chief executive Brad Banducci said his company had long admired Milkrun’s brand, dedication and ambition. “We are thrilled that the Milkrun story will continue to live on and thrive with Metro60 relaunching as Milkrun now powered by Metro,” Banducci said. In a one-line statement, Milkrun’s co-founder Dany Milham said: “Milkrun pioneered rapid grocery delivery in Australia, and I’m pleased to see the brand continue in Woolworths hands.” He is not joining Woolworths as part of the deal.
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