Middle-class South Africans would rather buy a generator than a car

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Middle-class South Africans would rather buy a generator than a car
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According to an African Bank report, South Africans are looking to buy backup power solutions.

Many South Africans are looking at purchasing backup power sources, according to an African Bank Consumer Research Report on the low- and middle-income market.

It added that the need for electricity was a key theme raised in the open-ended question about how respondents’ living situations could be improved. It is a similar situation with adults, with 47% saying that they did not have a generator/battery but intended to get one soon, which was again higher than the 46% for motor vehicles.

45% of respondents in the youth category said that dealing with load shedding and power instability was stopping them from studying further, with only a lack of money to pay for fees surpassing it.

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