Last month, in addition to announcing its Bing AI for the eponymous search engine and Edge browser, Microsoft also has
On one hand, it’s nice that the ads are labelled as such when they appear, and quite clearly at that, if the screenshot reflects what everyone will experience once it’s rolled out more generally. But on the other, it does beg the question: will the responses to prompts be skewed further away in terms of accuracy?
Large Language Model AI’s, be it Bing or Bard, or others of its kind, already have an issue of passing off inaccurate statements as fact. For now, we can probably agree that this is unintentional. That being said, the placing of ads make it seem like a financial incentive for responses to be skewed away from actual answers.At any rate, Microsoft says that “These conversations are early days”.
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