As Meta tries to justify the $19 billion it paid for WhatsApp almost a decade ago, business messaging is the key.
related to data privacy and monetizing WhatsApp. Acton left in 2017, and Koum followed him out the door a year later.
With the upper-tier service, Meta charges per conversation, and the fee varies. In Brazil, for instance, a brief authentication conversation in which users are prompted to enter one-time passcodes for verification could cost a company 3.15 cents, while more complicated and extended marketing conversations detailing new promotions or special deals may cost 6.25 cents.
"Maybe you'll be able to subscribe to a channel and you'd pay a small fee to hear from a news outlet or some celebrity who you cared about," Newton-Rex said."That could include also allowing channel owners to promote their own channel in our directory." "We're looking at a whole range of different monetization opportunities," Newton-Rex said."We haven't fixed on any one thing yet."For all of Meta's focus on WhatsApp expansion, the U.S. remains an elusive market, even though it's a huge part of the parent company's business. In the latest quarter, the U.S. and Canada combined accounted for 45% of Meta's revenue.
Meanwhile, as Meta and other tech giants pour billions of dollars into generative artificial intelligence, Zuckerberg recentlyNewton-Rex said Meta's push into generative AI could assist in the development of more kinds of"business applications."
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