The jury’s still out on whether Threads' “positive, productive” conversations will be of any use to jobseekers or those looking to boost their career profile.
But while Meta promises that Threads will host “positive, productive” conversations, the jury’s still out on whether it will be of any use to jobseekers or those looking to boost their career profile.
There’s no doubt Threads has made a splash since its July 5 launch, quickly becoming the top free app on Apple. Online searches for the term soared 1,430% between July 5 and July 7, according to Google Trends, and even on Twitter, sentiment for tweets containing the phrase “Join Threads” was 85% positive, according to an analysis by Semrush, a digital marketing company. The platform lets users post, add images and short videos.
Threads easily imports your followers from Meta’s sister app Instagram, but there’s a downside: That list skews more personal than professional for many users. The lack of hashtags and direct messaging also makes finding and communicating with like-minded groups a challenge so far. For professionals who want to test Threads out, or simply have FOMO, experts have some pointers. It’s smart to create a Threads profile that’s unique from your Instagram, said career advisor Jess Wass, especially if you’re looking to rebrand yourself. In that case, use your bio as an elevator pitch, showcasing what you bring to the table. Similarly, your posts shouldn’t mirror what you’re saying on LinkedIn, which affords far more than Threads’ 500 characters, so be pithy.
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