OSLO: US tech giant Meta on Tuesday asked a Norwegian court to defer a ban on behavioural marketing based on users’ personal information, which has la...
: US tech giant Meta on Tuesday asked a Norwegian court to defer a ban on behavioural marketing based on users’ personal information, which has landed it a heavy fine in the country.
The watchdog said Meta had not complied with a July 14 ban on sending Facebook and Instagram users targeted advertisements based on their personal data which the social media platform collects without their explicit consent. The group wants the ban suspended and pointed to a similar legal case in Ireland, where its European headquarters is based.
On August 1, the social media giant said it would ask users in the European Union, Norway, Iceland, Liechtenstein and Switzerland to give their consent before allowing targeted advertising on its networks.
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