Taylor Swift's concerts were a boon for Target, Universal Music, and at least two hotel owners, but may have tempered sales at Overstock.com.
, that many bosses of public companies gave her a shout out for helping or hurting their businesses — or just because they wanted to identify themselves as Swifties.
Here's some of the best comments, sourced from earnings-call and conference transcripts provided by AlphaSense/Sentieo:"Knowing how our guests can't get enough of Taylor Swift, we proactively secured an exclusive vinyl offering that Swifties bought in droves." —"In July, Taylor Swift launched her Eras Tour merch shop with us experiencing unprecedented volume sales and site visitors on launch day, and we were ready for it.
exclusive access to Eras Tour presales. "Our credit-card applications grew 45%. Our debit-card applications grew 131%. So people want to get our credit card to apply for the concert.""The extreme example would be like a Taylor Swift concert, which is an example of what can happen if you're not using Akamai Bot Management." —
Akamai Technologies CEO Thomson Leighton, referring to bots buying up tickets for Swift's concerts before fans could."While she is an amazing performer, we actually don't see massive swings in our business from Taylor Swift." — Boot Barn CEO James Conroy, after saying in June that the western-clothing retailer's ladies business was down despite Swift's concerts."Folks aren't buying as much patio furniture when they're spending hundreds or thousands of dollars to go to Taylor Swift. It's just people are doing different things today than they were doing during the pandemic." —"I'm a big music fan. I saw over the last decades the best of the best, I'm very, very fortunate.
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