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Mercedes-Benz offers plenty of niche vehicles in Australia, including the flagship SL roadster and EQS electric limousine. There are some vehicles, however, that are too niche for the brand here. Though there’s a new boss at the helm of Mercedes-Benz Australia Pacific, the company’s view on wagons remains unchanged. “There’s not a segment large enough for them,” Mercedes-Benz Australia Pacific CEO Jaime Cohen told CarExpert. “Australians… rather prefer to jump into an SUV.
That’s also despite the latter two offering more rugged-looking All-Terrain models that bridge the gap between wagons and SUVs, and give the three-pointed star direct rivals for the Audi A4 allroad and A6 allroad. Mercedes-Benz offered the previous generation of E-Class All-Terrain in Australia, but this was withdrawn in 2021. It’s not just Audi that is sticking it out with wagons in Australia.
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