“There was just nothing here, it was either Starbucks or [sandwich chain] Pret,” Prue Freeman recalled.
When Prue Freeman arrived from Sydney to work for financial firm UBS on Liverpool Street in London’s Square Mile she entered something of a culinary dead zone.Daisy Green founder, Prue Freeman, pictured at her newly opened bar Larry’s at Britain’s National Portrait Gallery.“There were really no healthy, options, nothing fresh, it all felt like it was living twenty years in the past.”
The coffee outlets served as a launch pad for their first cafe, Daisy Green, which they opened in April 2013 in London’s Marble Arch.Freeman hasn’t looked back. Daisy Green is now in 15 locations across London and the business has always been profitable, with turnover reaching £25 million . “Daisy Green was this evolution. Daisy flowers physically open in the morning and close in the evening,” Freeman explained.
“Within six weeks the brunch was a sellout and the weekend brunch took off. We always thought it would be about the weekdays, but suddenly the weekend became the bigger part of the business.”Freeman describes the food Daisy Green serves as big with bold flavours, quality ingredients and layers of texture.
On the gallery’s ground floor, Audrey Green pays homage to the West End – where Audrey Hepburn began her career on stage. The interiors are elegant and chic with curved velvet-lined booths set against the natural lines of the room’s cupola.But even in this most British institution, there are subtle nods to Australia. The bench at the back of the cafe is made from cement but fashioned to look like corrugated iron – a reference to Prue’s upbringing on a farm in Victoria.
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