The 37-year-old behind rideshare Ola runs the largest electric scooter factory in the world, but it could collapse under the weight of his own ambitious vision.
, spurring product recalls and apologies on Twitter. Around three dozen senior executives working across Aggarwal’s two billion-dollar companies – Ola Electric and ANI Technologies, which runs Ola’s ride-hailing operations – have quit within a year or two of joining, a higher turnover rate than peers.
India’s EV market is expected to reach more than $US150 billion by the end of the decade, or roughly 400 times its current size, according to Research and Markets. Just a few months after Ola’s electric two-wheeler hit the market last December, Aggarwal started tweeting teasing glimpses of the company’s car design and a new battery innovation centre.
Business flourished as urban Indians quickly adopted the service for commuting or running errands. Whenstarted operations in India in 2013, Aggarwal encouraged Ola’s workers to try to outsmart the Silicon Valley company on every front – prioritising outreach to government officials, public relations blitzes and support services for drivers.
Six months later, the Futurefactory opened. By the end of 2021, the company’s first scooter hit the market. “Not everybody is a fit for our culture,” Aggarwal says when asked about his management style. “There’s no world standard on an even, sterile work environment.”So far, the boards of both companies, which comprise the likes of SoftBank, have said little in meetings about Aggarwal’s approach to governance.
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