Previous ABC15 reporting shows 'limited service' restaurant food prices have gone up almost 50% in a decade
McDonald’s has revealed the details of its highly anticipated $5 value meal, which the fast food chain hopes will rev up sluggish sales and lure back customers who have cut back.
“We heard our fans loud and clear — they’re looking for even more great value from us, and this summer that’s exactly what they’ll get,” said Joe Erlinger, president of McDonald’s USA, in a press release.Share your deals or ways to save here! The arrival of the McDonald’s meal deal comes at a time when the company is battling the perception that it has become too expensive. That caused Erlinger to put out a rare open letter denouncing “viral social posts and poorly sourced reports that McDonald’s has raised prices significantly beyond inflationary rates.”
Online, people have been airing their fast food price grievances. But they’re not just griping: Customers are pulling back on spending, too. Diners, frustrated by higher prices, are not going out to eat as often and spending less when they do, causing fast food sales to slow and traffic to dip.
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