McDonald’s earnings surge as inflation-squeezed consumers seek value
While McDonald's has raised prices significantly over the last year, executives said it is attracting 'trade down' customers who would normally go to pricier rivals. – AFP pic, July 27, 2023.
MCDONALD’s reported a blowout second quarter of worldwide revenue growth that the fast food chain said reflected its value proposition as inflation remains high. “We’re winning on value,” McDonald’s chief executive Chris Kempczinski told analysts on a conference call. Effective July 2018, access to full reports will only be available with a subscription. Sign-up now and enjoy one week free access!
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