When social media platforms fall, sometimes the online communities that made their homes there fade away, and sometimes they pack their bags and relocate to a new home.
, fans of literary and popular culture series and franchises who create art using those characters and settings.
By asking participants about their experiences moving across these platforms – why they left, why they joined and the challenges they faced in doing so – we gained insights into factors that might drive the success and failure of platforms, as well as what negative consequences are likely to occur for a community when it relocates.
For this reason, the “death” of a platform – whether from a controversy, disliked change or competition – tends to be a slow, gradual process. One participant described Usenet’s decline as “like watching a shopping mall slowly go out of business.”Tumblr’s adult content ban So what might actually happen if a lot of Twitter users do decide to leave? What makes Twitter Twitter isn’t the technology, it’s the particular configuration of interactions that takes place there. And there is essentially zero chance that Twitter, as it exists now, could be reconstituted on another platform. Any migration is likely to face many of the challenges previous platform migrations have faced: content loss, fragmented communities, broken social networks and shifted community norms.
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