Marketing is key to the survival of architecturally significant homes — especially without crucial government policies in place to save them. GoldinYVR | realestate realestatenews realestatemarketing architecture
, a Fred Hollingsworth and Barry Downs collaboration that is on the market for the first time in more than 50 years that is being marketed for its midcentury prestige and splendor, with 20-foot-high cathedral ceilings, exposed wood expanse and considerable glazing and views of Howe Sound. The 2,794-sq.-ft house, built on a large lot at 6850 Hycroft Rd. in West Vancouver, is listed for $3.198M.
“It’s hard to say what percentage are disappearing but certainly there is an erosion of the building stock, and except for some prominent buildings, not everything is going to be saved. houses have an audience that is willing to shell out. Critics complained about the re-naming of significant homes for marketing purposes, but Luxton says the names don’t matter as much as the fact that the houses are surviving.Rodney is currently marketing another Erickson house, this one in the seven-acre Monteverdi Estates that Erickson designed beginning in 1979.
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