If Manchester City is an example of sportswashing then the image is one of swaggering sports scientists and Harvard MBAs
. However, to see evidence of a ruthless or cold business strategy in the football on the pitch is like a Victorian novelist reading a character’s psychology in the weather. It’s a projection. There is an aesthetic difference between, say, Alex Ferguson’s United and Pep Guardiola’s City, but it is style rather than politics, as when the oily sweat of the rockers gave way to the sleek cool of the mods.
Qatar, Abu Dhabi and Saudi Arabia have significantly different histories, as well as different visions of their futures. Qatar has not yet shown any interest in football as a sustainable business, and adding value is not the key reason that. Saudi Arabia’s embrace of the beautiful sport looks the closest to classic sportswashing, though not directly to disguise political violence at home and abroad.
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