KUALA LUMPUR: A Malaysian tourism roadshow, aimed at re-establishing Malaysia as a prime destination for Chinese tourists, will be launched across four major cities in China.
The roadshow, jointly organised by the Malaysia Tourism Board and Malaysia Inbound Chinese Association , will feature 150 tourism agencies, hotels, tourism product owners and airlines that will shine a spotlight on Malaysia as a premier tourist destination for Chinese travellers.
The roadshow will be the first time the Malaysia government has led tourism industry players to China for a roadshow after the Covid-19 pandemic. "As such, Malaysia My Second Home programme members will be at the roadshow to once again promote Malaysia as an ideal second home for those who wish to retire or live in Malaysia.
She said the roadshow's goal would be to bring in at least one to two million tourists from China, which was part of their overall goal to bring in at least five million Chinese tourists to Malaysia before the end of this year.
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