Manila, Philippines -The vibrant shelves of Filipino grocery stores are set to become even more diverse as Malaysian grocery products rise in popularity.
The Philippines, known for its rich culinary diversity, has embraced various international flavors, and Malaysian cuisine has found a receptive audience. This is evident in the increasing presence of Malaysian products in local grocery stores and supermarkets. With their unique flavors and high-quality ingredients, products such as instant noodles, sauces, spices, snacks, and beverages have piqued the interest of Filipino consumers, leading to a growing demand.
In 2023, Malaysia exported USD12.5 billion worth of halal products globally. For the Philippines market, a total of USD0.51 billion worth of halal products were exported from Malaysia to the Philippines with products including food & beverages, halal ingredients and cosmetics as well as personal care.
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