Malaysia’s social media and influencer impact below SE Asia averages in e-commerce, study shows

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Malaysia’s social media and influencer impact below SE Asia averages in e-commerce, study shows
Social MediaMalaysiaSouth-East Asia
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KUALA LUMPUR, Oct 7 — Malaysia’s social media usage and influencer impact are notably lower than regional averages, according to a research report titled “E-commerce...

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Defending unpopular financial reforms, PM Anwar says his govt willing to ‘take bull by the horns’ and steer Malaysia away from bankruptcy Celebrity and mega influencers hold significant sway in Malaysia, with 62 per cent and 61 per cent, respectively, indicating they strongly influence purchasing decisions.

The research, in collaboration with Southeast Asia’s e-commerce market intelligence provider Cube Asia, was an initiative from impact.com, a partnership management platform.

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Social Media Malaysia South-East Asia Research E-Commerce

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