The third installment in the “Magic Mike” series danced its way to the top of the box office charts this weekend with a James Cameron double header, “Avatar: The Way of Water” and “Titanic” (yes that “Titanic”), looming close behind.
“ Magic Mike’s Last Dance ” earned $8.2 million in its first weekend in North American theaters, according to studio estimates on Sunday. Cameron's “Avatar” sequel brought in an additional $6.9 million while the 25th anniversary rerelease of “Titanic” took in $6.4 million from Friday to Sunday.
“This is not known as a spike the football weekend for theaters. But there are people who want to go to theaters, even on Super Bowl weekend," said Paul Dergarabedian, the senior media analyst for Comscore. “And this is perfect counterprogramming." The ”Magic Mike” franchise has been a profitable one. In 2012, the first film opened to some $39.1 million from just under 4,000 theaters, on its way to earning $167.3 million globally . The second, “XXL,” was made for slightly more and took in slightly less in 2015. The success of the films also spawned a Las Vegas stage show that has since expanded to Miami and London – in the lead up to the release of “Last Dance,” ticket sales for “Magic Mike Live” spiked too.
“Avatar: The Way of Water” in its ninth weekend added $25.8 million globally, bringing its total earnings to $2.2 billion, holding its spot as the 4th biggest movie release ever but closing in on “Titanic.”
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