MHPlus is aimed to enhance communication capabilities and enable closer cooperation between MAG’s airlines and its trade partners.
Managing director Izham Ismail said the introduction of MHPlus and the airline’s NDC seller user interface, MHAgentPlus, is aimed at providing personalisation and enhancing communication capabilities for its travel agents, partners and customers alike.
Under phase one of the NDC implementation, Southeast Asia’s leading travel platform Traveloka and business travel agency Traveloka and Holiday Tours & Travel are partnering with Malaysia Airlines to enjoy greater access to air content and rich content, direct marketing promotions with travel agents and partners, personalised product offerings and promotions tailored based on varying customer profiles.
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