London, Ont. homelessness plan to go before councillors Feb. 28
, a fund managed by the London Community Foundation that looks to tackle the $5 million challenge issued by the anonymous family.
“We are very heartened to know that after a few days of announcing the fund and doing no public relations and doing no communications whatsoever that more than 100 citizens came forward and made donations,” said Marcus Plowright, the lead volunteer in the initiative.“We had even some lovely messages that came along with the donations — one from a 13-year-old who had a birthday party the week after the mayor’s announcement and solicited funds from his friends.
After the plan is unveiled, Plowright says Londoners can expect to see “a very large communications strategy” that aims to make the fund an ongoing topic of discussion. “Over the course of the next few months, we’ll see that momentum gather, we’ll have our list of priorities out of the summit, and we’ll start ensuring that we use our enormous resources from the fund to get things moving very quickly, to create change in the community very quickly,” Plowright said.
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