The SPPC voted 14-0 to end the pilot program at the end of this year, based on a city staff report that cited changing needs in the core area and increased budget pressure.
Councillors at Tuesday night’s strategic priorities and policy committee voted to end the Core Area Ambassador Program.
Ambassadors pick up trash, offer directions to visitors to downtown and act as a middleman between city hall and downtown business.89 per cent of businesses that interacted directly with ambassadors in the core area indicated they see value in the program continuing. City staff recommended an alternative to the program with the creation of a “Core Area Business and Owner Connector” position. The position would focus on connecting with businesses about issues affecting the core area, without the overhead costs of the existing program.
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