Cebu Pacific (CEB) unveiled its latest initiative to promote Philippine tourism — the QR Flight Codes — patterned after the traditional weaves of various local communities.
Cebu Pacific unveiled its latest initiative to promote Philippine tourism — the QR Flight Codes — patterned after the traditional weaves of various local communities.The QR Flight Codes , made in partnership with Department of Science and Technology-Philippine Textile Research Institute, underscores Cebu Pacific's commitment to enhancing domestic tourism while shining a light on the artistry and cultural heritage of Filipino weaving communities.
Scanning these QR Flight Codes, placed strategically on billboards along major thoroughfares and airports across the country and in select magazines, will allow travelers to learn more about these traditional weaves and discover more attractions in the destinations where they originate.CEB collaborated with local weaving communities across the country to ensure that the history and significance of these fabrics are preserved in making the QR Flight Codes.
Airline's New QR Flight Codes Promote Traditional Weaves
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