Every livestreaming failure is a setback for artists, fans, and ultimately, everyone working in the space, writes Mike Schabel, CEO and president of Kiswe.
posed a difficult question that the live music industry—artists, managers, event producers, and most of all, technology vendors—should take to heart. After a year of experiments,Let’s start with a difficult, but necessary truth: every livestreaming failure is a setback for artists, fans, and ultimately, everyone working in the space. The reason why individual failures are a collective setback is that the livestreaming contract between artists and fans is still evolving.
Here are three things that everyone in the space should think about in order to make sure that we deliver on our promises to fans and artists.As an industry, we push the envelope in order to create new, worthwhile experiences. But delivering on an interactive concert experience is challenging because growing pains always come with the territory when you’re scaling new technology applications. Moreover, technology is at its most brittle at the edges where one vendor plugs into another.
Of course, artists intuitively understand the need to test because they live and die by rehearsals. In fact, this is what makes recent failures in the space so frustrating. Artists know their fans expect a flawless show, which is why artists don’t step on stage without having rehearsed every sound cue, dance step, and lighting change.As technologists, we have a lot to learn from artists here.
We need to be honest about what we can and cannot deliver. The concert might be virtual, but we’ve got to keep it real. If a show element can’t be delivered to the fan as promised or if it is risky because it is new and untested, then that’s not a promise any of us should make, especially when we feel overwhelming pressure to meet the inevitable last-minute demands for the show.
Music can get livestreams right -- but only if we work together to deliver quality experiences that are guaranteed to work every time and make sure artists can meet the expectations of their fans., the interactive video company. Previously, he was the general manager of Small Cells Business at Alcatel-Lucent and the general manager & co-founder of the Wireless Network Guardian at Alcatel-Lucent.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why Trump's latest rhetorical shot at Mike Pence matters.MaddowBlog: Fmr. President Trump isn't done attacking fmr. VP Pence for having followed the law on Jan. 6. It's likely to carry consequences for Pence.
Read more »
Killer Mike Is Set to Appear in an Episode of 'Ozark' Season 4: ExclusiveRun the Jewels rapper and social activist Killer Mike has booked a cameo on the upcoming season of Netflix's crime drama Ozark, Billboard can exclusively report.
Read more »
Every Excellent Sale Happening Outside Of Amazon Prime Day, FoundHere’s our little secret: you don’t need an Amazon account to take advantage of Prime Day deals 🤫
Read more »