The latest trailer for Francis Ford Coppola's fantastical drama has since been removed by the studio.
that are now considered masterpieces. But what seemed like a clever gimmick a few hours ago now feels like a stunt gone very wrong. Studio Lionsgate has just admitted—after,” the statement provided to the trade read. “We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.
While the trailer has since been removed, it contained quotes from legendary critics including Pauline Kael, Andrew Sarris, and Roger Ebert—writers whose opinions helped shaped the public’s moviegoing choices for decades, and whose reviews are very easily accessible in both print and online. Gizmodo’s Rhett Jones theorized that someone could have used a chatbot program to come up with the false quotes; here’s what chatGPT came up with when he asked it about Ebert’s review of Coppola’s 1992 horror romancedescribe it as “an exercise in feverish excess”), but does appear nearly verbatim in the sample chatGPT prompt. trailer—Owen Glieberman, formerly of Entertainment Weekly and now at Variety—took note and had a response.
Speaking to his current outlet, he pointed out that the whole idea behind the trailer itself—that Coppola’s best works were misunderstood at first—was a shaky one to begin with. “Critics lovedis slated for a September 27 release in theaters and IMAX. It stars Adam Driver, Giancarlo Esposito, Nathalie Emmanuel, Shia LaBeouf, Jon Voight, Laurence Fishburne, Talia Shire, Jason Schwartzman, Kathryn Hunter, Grace VanderWaal, Chloe Fineman, James Remar, D. B. Sweeney, Dustin Hoffman, and Aubrey Plaza.
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