LG's Brand Reinvention: A global success story
On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand consulting firm Interbrand.Interbrand's evaluation of Best Global Brands assesses brand value through a comprehensive analysis of a company's financial performance, role of brand, and brand strength. Factors such as direction, engagement, and relevance are considered.
To achieve this, LG has unified its brand message under the brand promise of 'Life's Good,' ensuring it is embraced by all organizations globally and integrated into every customer touch point of the brand experience. This includes redefining its brand identity and visual expression. 'Life's Good' encapsulates the brand's mission to help everyone savor life's precious moments through its products, services, and communications.
Brand Reinvention: Global Success Story
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