LG Electronics Philippines received a Silver Anvil Award at the 60th Anvil Awards for its campaign, “LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts.” The campaign, which celebrated the 140th anniversary of Juan Luna’s masterpiece, Spoliarium, involved donating state-of-the-art OLED AI TVs to the National Museum of the Philippines.
LG Electronics Philippines celebrated a significant milestone at the 60th Anvil Awards , receiving a Silver Anvil in the Public Relations Tools (Special Events) category for its groundbreaking campaign, “LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts.” This award acknowledged LG’s innovative fusion of technology and culture , showcased through a collaboration with the National Museum of the Philippines.
The campaign aimed to honor the 140th anniversary of Juan Luna’s masterpiece, Spoliarium, by enriching the visitor experience with LG’s state-of-the-art OLED AI TVs equipped with the advanced α11 AI Processor. These TVs provided deeper historical insights and revolutionized the way visitors interacted with cultural artifacts. LG’s donation of these cutting-edge displays transformed the museum into an immersive and interactive space, allowing guests to truly appreciate the brilliance of Juan Luna’s work. The success of the campaign was amplified by the strategic expertise of M360 PR+Activations Agency. M360 played a pivotal role in shaping the narrative, orchestrating impactful storytelling, and curating an engaging launch event that brought together key media partners. The agency ensured that LG’s OLED technology was not just displayed but meaningfully integrated into the cultural experience, creating a lasting impact on both visitors and the media. The campaign extended beyond the launch event, with museumgoers experiencing firsthand how innovation enhanced their appreciation of Spoliarium and solidified LG’s position as a bridge between technology and heritage.Nakhyun Seong, Managing Director of LG Philippines, emphasized the company’s commitment to supporting the arts and culture, stating, “At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors.” National Museum of the Philippines Director-General Jeremy Barns, CESO III, echoed this sentiment, expressing his appreciation for the initiative and highlighting how technology can deepen historical appreciation. He stated, “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.”The Anvil Awards, organized by the Public Relations Society of the Philippines, recognize exceptional public relations campaigns and tools that demonstrate innovation and excellence. LG’s campaign stands as a testament to this, showcasing the power of technology in elevating the appreciation of historical and cultural treasures. This prestigious award underscores LG’s dedication to cultural preservation and sets a benchmark for future collaborations between technology and the arts. As LG embarks on its 12th year with OLED technology in 2025, the company aims to continue leading the industry, pioneering groundbreaking innovations, and pushing the boundaries of entertainment. LG remains steadfast in its commitment to supporting initiatives that unite people, ignite creativity, and promote education, aligning with LG’s brand promise of “Life’s Good” and mission to create a better life for all through smart life solutions, both in the Philippines and across the globe. Life transcends mere possession of the latest technology; it’s about the experiences technology creates that enrich our lives. To connect with LG Philippines, follow their social media accounts (@lgphilippines) on Facebook, Instagram, and TikTok, and visit www.lg.com/ph for more information
Arts & Culture LG Electronics OLED TV National Museum Of The Philippines Juan Luna Spoliarium Anvil Awards Public Relations Technology And Culture
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