'Sustainability' goals were at odds with effective manufacture of toys that worked. The process also led to higher carbon emissions.
Legos are one of the most ubiquitous plastics found in American homes with kids. My son had boxes and boxes of Legos as a child. Building the “Avatar Last Airbender Fire Nation Ship” together was one of the most traumatic experiences I had mothering. I glued that ship together because I would never build it again.
Lego’s change of tactics highlights the difficult decisions facing companies on sustainability where different targets such as eliminating the use of fossil fuels and reducing carbon emissions can come into conflict. But replacing ABS, a plastic that makes the bricks durable as well as easy to put together and pull apart — what the toymaker calls “clutch power” — has proved far harder.new compounds that don’t existMeanwhile, Energy Portal reported that Lego’s decision to continue with oil-based plastics shows the difficulties of transitioning from conventional plastic materials to sustainable alternatives.
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