New management outlines a course to cut costs and return to political middle ground, but there may be no easy fix in sight
CNN is under the corporate umbrella of Warner Bros Discovery.Awill begin to lay off staff, part of a slimming down strategy that is affecting the whole media sector but also a move that has shocked many at one of the household names in US news which now seems to be in crisis as it adjusts to new owners keen to slash costs.
Over the past year, incoming management at CNN outlined a course to return to a political middle ground and to the spirit of founder Ted Turner, who sought to “make news the star”. The course would be steered by CNN’s chairman and CEO, Chris Licht, and supported by Warner’s chief executive, David Zaslav, and libertarian cable king and shareholder John Malone.
A man walks behind an on-air reporter outside Mar-a-lago, shortly before the former president announced his 2024 run.“I hate to say it but when I look ahead, I see problems without end,” one CNN executiveLicht, a former late night showrunner for Stephen Colbert’s Late Show, looked to shore up confidence in his vision at an all-hands meeting with staff last week.. Under questioning from employees, Licht rejected the view that he is under guidance of CNN’s corporate parent.
But the reality may be that it’s hard for any media organization to turn away from an era of political discord because it has been so good for ratings and profits. Also, in the short-term at least, the discord does not appear to be going anywhere.
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