Las Vegas visitors sue the Strip\u0027s biggest hotels over room prices
The biggest hotels on the Las Vegas strip, including the Bellagio, Caesars Palace and the Wynn, are colluding to overcharge visitors for rooms through an algorithm designed to maximize their profits, according to the lawsuit, filed Wednesday in federal court in Nevada.From our newsroom to your inbox at noon, the latest headlines, stories, opinion and photos from the Toronto Sun.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
Hotel operators used to try to fill all their rooms, even if it meant discounting them. With the adoption of the pricing algorithms, the hotels boost room prices, while accepting the loss of revenue from unrented suites, according to the lawsuit. Travel Weekly found that Las Vegas visitors “paid the highest average daily room rate” in the city’s history in September, “a trend that will likely continue,” the lawyers wrote.Article content
Representatives of Wynn and Cendyn declined to comment. Caesars and Treasure Island didn’t immediately respond to requests for comment.
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